Bagzone Lifestyles Private Limited has launched ‘Lavie Signature’ as an online exclusive brand. Priced in between its Lavie and Lavie Luxe labels, Bagzone aims to bring premium goods to the mass market with its new range.
Bags from Lavie Signature’s debut collection – Bagzone
“With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends,” said Bagzone Lifestyles Private Limited’s CEO Ayush Tainwala in a press release. “We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability.”
Lavie Signature’s handbags are priced between Rs 2,000 and Rs 3,500 to attract shoppers looking for both “sophistication and value,” according to the brand. Made from PB fabric, Lavie Signature’s bags also feature metal hardware and monogram logos and have gone live on Myntra.
“This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market,” said Tainwala.
Bagzone Lifestyles Private Limited runs a portfolio of accessories brands including Lavie, Lavie Sport, and Lavie Luxe. The business runs a research and development and manufacturing facility in Nashik which is spread across five acres and houses 12 different departments.
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