Air India recently launched its wireless inflight entertainment (IFE) service, Vista, across the existing wide-body fleet to provide customers with uninterrupted entertainment until the retrofit. Following this, Vista will also be available on narrow-body aircraft. Powered by Bluebox, an award-winning digital services provider, Vista is being deployed on Bluebox’s Blueview digital services platform and delivered to customers via the Bluebox Wow wireless network system.
Vista enables customers to stream content on their personal electronic devices. From Bollywood blockbusters to Hollywood premieres, global music icons to captivating documentaries, the world’s best content will now be at the fingertips of Air India customers. Additionally, Vista features a live map display for flight tracking. Available on iOS, Android, Windows, and macOS devices, Vista ensures travellers can easily access and engage with new in-flight entertainment content.
“At Air India, we are continuously striving to anticipate and meet the evolving needs of our modern travellers. We are pleased to introduce Vista, a new feature for our customers. It allows seamless integration of personal devices, enhancing the overall travel experience for our customers,” said Rajesh Dogra, Chief Customer Experience Officer, Air India.
“We are excited to partner with Air India. Together, we aim to set new standards for a customised customer experience and uninterrupted enjoyment that reflects both Air India’s commitment to excellence and our commitment to engaging and entertaining customers on board,” said Kevin Birchmore, VP Global Sales, Bluebox.
Air India’s meticulously curated content library featuring over 950+ hours of entertainment across formats and genres includes classic melodies, timeless favourites, BAFTA and Oscar-winning/nominated titles, short films, acclaimed series, and specially curated content for children, a diverse range of options customised periodically.
A 2023 recipient of the PAX Tech Readership Award for Technology, Blueview is an innovative software platform that provides both the browser-based portal through which passengers can view and access a range of digital services, such as onboard retail and in-flight entertainment alongside a moving map, as well as all the underlying functionality which ensures secure payment processing, delivery of content, third-party app integration, content management and analytics. It is a digital eco-system offering airlines the ability to engage and entertain their customers on board and earn ancillary revenue for the airline in the process.
Bluebox Wow helps airlines deploy digital services to customers quickly and cost-effectively. It is award-winning hardware that delivers the Blueview digital services platform to passenger devices wirelessly in any aircraft cabin. Bluebox Wow is the size of a lunchbox – lightweight, and easily deployed in overhead lockers. It is scalable and available in a portable battery-operated version or a certified solution with a fitted partition, aircraft power, and further options such as automated PA pause.
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