Ghirardelli names Mohammed Aldahabi as Senior Sales Manager Global Travel Retail : Moodie Davitt Report
“The confectionery category is ripe with potential” – Ghirardelli Chocolate Company Senior Sales Manager Global Travel Retail Mohammed Aldahabi
American chocolate company Ghirardelli has appointed Mohammed Aldahabi as Senior Sales Manager Global Travel Retail to oversee the company’s expansion in the channel exclusively outside the US.
This move supports Ghirardelli’s strategy to focus on high-growth channels and premium visibility within travel retail as the company works toward a revenue goal of US$1 billion by 2027.
Aldahabi brings 17 years of travel retail experience with expertise in building strategic partnerships and developing new business opportunities.
Prior to joining Ghirardelli, he held sales roles at Lindt & Sprüngli Global Travel Retail, where he was responsible for repositioning the brand in North American travel retail and leading travel retail sales growth in the Middle East, India and Africa region.
Ghirardelli Chocolate Company Director of Sales David Dulyx remarked: “Our focus has been on developing growth channels and global travel retail is a clear priority. We see this channel as an incredible opportunity to elevate Ghirardelli’s premium visibility on the global stage.
“Mohammed’s appointment is a crucial part of our strategy to grow and strengthen our presence in a channel that is rich with opportunity.
“His expertise in both brand representation and buying makes him the perfect choice to lead this expansion and help us achieve our growth ambitions.”
Ghirardelli’s travel retail strategy is to grow sustainably by developing physical availability and building strong partnerships, while continuously adapting its offer to align with market trends and customer feedback.
The 175-year-old company is planning to introduce seven SKUs in two formats, featuring bestsellers from its home travel retail market, now set to make an international debut in the channel.
The brand will also invest in a range of activation concepts and channel-specific point of sales materials to create an impactful brand experience at key airports.
Aldahabi added: “I’m excited to join Ghirardelli and make the travel retail sector a bite better. The confectionery category is ripe with potential and Ghirardelli brings a unique proposition that stands out.
“We can offer the excitement of a new brand in travel retail combined with the rich heritage and quality credentials of an established American icon.
“Ghirardelli’s premium chocolates represent a legacy of quality and craftsmanship that resonates with travellers seeking indulgent experiences.
“Our visibility in the US market, combined with our commitment to sustainability and innovation, makes Ghirardelli a must-have for retailers looking to enhance their confectionery offerings.” ✈
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