In astrology circles, there’s a popular quote (apparently) from JP Morgan that goes: “Millionaires don’t use astrology; billionaires do.” While it’s true that Morgan used astrologers to help guide him in the timing of his businesses, whether or not the investment banker used those words exactly has been heavily disputed. Still, there’s a growing sentiment online that astrology can be used as a tool for gaining success and building large amounts of wealth. Entering: business astrology, a subset of astrology that incorporates the practice into business strategy. One of the most prominent self-described ‘business astrologers’ on TikTok is currently Blu Cameron, who’s based in Atlanta. Cameron believes the rising interest in business astrology indicates a major shift in work culture. “People are tired of being sold this cookie-cutter, linear narrative of success that has honestly failed most of us,” they say. “Astrology becomes a personalised roadmap to do things differently and still achieve your version of success.”
Cameron consults with entrepreneurs and experienced business owners on everything from when to start a business to how to create a balance between running a pre-existing business and living out “their version of success”. “Most people use business astrology to help shape the direction of their career or business,” they say. “They’re choosing their career or occupation based on their Midheaven [a point in the birth chart that indicates public image and career path], or their sun sign, or even their rising sign.” But Cameron predicts corporate America will soon be using business astrology in a more expansive and legitimised way – including companies hiring astrologers to assist with launch dates or even plan for rebrands.
The application of astrology for business growth is something that’s been well utilised across Indian astrology throughout history, says astrologer Sundeep Kochar in Mumbai. But, despite what the day traders on YouTube using Western astrology might lead you to believe, this is meant to run in conjunction with the success of other areas of your life, like relationships and health. “Astrology is like a GPS for the journey of life,” says Kochar. “It’s not only about wealth; it’s all about living a content life with a sense of compassion for doing something for humanity.” According to Kochar, Cameron’s vision for business astrology in the US is already a reality in India, where he consults with companies to analyse the birth charts of potential new hires for their mindsets, capabilities, and future potential.
While Western astrologers on TikTok swear their advice can make you “extremely wealthy”, astrologers like Cameron encourage people to have discernment on who to turn to for astrological guidance. “Money is more of a byproduct of living in alignment with how you’re designed to thrive,” they say. “Astrology helps you trust the timing of your life – another component of wealth.” Still, in the midst of late-stage capitalism and a gig economy, people seem eager to zoom in on business astrology as some kind of new hack for skipping the corporate ladder and rising straight to the top. Ryan Marquardt, a consulting astrologer and co-founder of Bizmos, a business astrology calendar, says he’s often hired by HR teams for team-building events. “If a company’s birth chart has an abundance of fire and air sign energy, but low earth and water energy, that could mean they have a super high output and a fast-paced way of working, but their work might lack substance and value,” he says. “In that case, we’d work together to develop specific ways they can infuse more quality and meaning in the products or services they provide.”
Marquardt says that many people turning to business astrology feel misaligned with their purpose or that they’re in the wrong field. “Astrology is something that helps people feel more empowered and grounded, even while their personal and professional lives seem to be in upheaval,” he says. “It shows people they have more options than they might have previously considered, and it instils them with a sense of agency over their lives.” This, however, doesn’t mean the field isn’t rife with ill advice and predatory schemes online. For this reason, Marquardt says people’s professional lives should never hinge on astrology alone and that the practice should instead be used to augment it. “Avoid the shortcuts and the astrologers who promise you success; astrology doesn’t have any sort of oversight committee, so anyone can pretend to know what they’re talking about,” he says. “ Also, as much as I wish astrology were an end-all-be-all for business success, I think it’s a grave mistake to view it that way.”
We’re at the point in Western astrology where the dialogue has expanded far beyond magazine horoscopes and if you should date an Aries man, and instead is exploring the multiple ways astrology can be used for optimisation – across all elements of life. Even Dua Lipa said in an interview with Dish Podcast, “I don’t have a therapist, but I have an astrologist.” And when it comes to business astrology, this has, unfortunately, included idolising billionaires who have supposedly used astrology to hoard wealth. “I’ve even heard the rumour that JP Morgan Chase was supposed to be aboard the Titanic and pulled out last minute because of guidance from his astrologer,” says Megan Munsell, a certified public accountant in Tennessee. Munsell takes guidance from astrologers and infuses them into people’s business plans, including using the date and time stamp on the paperwork filed with the states as the “birth time” of a company.
Munsell says business astrology is part of a “collective awakening” of sorts. “When I left college 20 years ago, I would have been ostracised for even suggesting that astrological plans get integrated into business plans,” she says. “I think it’s the sign of a larger shift away from businesses built for personal enrichment only to businesses built to make the world a better place.” Along with wanting to build wealth, Munsell says her clients are often concerned with offering better employee benefits, paying their teams more, and becoming “the employers they wished they had during their times in corporate”. Alex Caiola, an intuitive business coach who consults with burgeoning entrepreneurs, similarly says business astrology needs to be rooted in core values. “The first and most basic way is to ‘know thyself,’ which is what we use the birth chart for,” she says. “People have seen how helpful astrology can be for self-development, so why wouldn’t it be helpful for their career or business?”
The budding world of Western business astrology oscillates between images of billionaires and the monarchy. “At numerous points in history, Astrologers were the right hands to royalty; just look up John Dee and Queen Elizabeth I,” says Munsell. “Our society now feels like the more accessible, modern equivalent of those times.” If that alone isn’t bleak enough, it seems to be feeding the beast of “rise and grind” productivity culture online. Across social media, people are being encouraged to pursue astrology for a seven-figure lifestyle and astrology creators like DJ Morris, who claims to work with billionaires, blame individuals for their financial struggles (not, say, an economic system that favours large corporations and relies on underpaying workers). “There’s no excuse to be broke; whatever planet is in your 8th house is literally telling you where the money is,” DJ Morris said in a TikTok video last month. It’s almost as if the likes of JP Morgan aren’t the aspirational figures of astrology they’re being painted as. Sure, the practice could have helped some billionaires amass their fortune but not without a heavy dose of nepotism and exploitation along the way.
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