Maniesh Paul, Anupriya Goenka and Ronit Roy promotes poker as a popular lifestyle game in India, ET BrandEquity

Adda52.com partners with Maniesh Paul, Anupriya Goenka and Ronit RoyAdda52.com, India’s real-money poker platform, has partnered with celebrities from TV, OTT and the film industry, like Maniesh Paul, Anupriya Goenka and Ronit Roy, to promote poker as a popular lifestyle game in India.

Adda52.com has strategically teamed up with Maniesh Paul, a prominent entertainment industry figure recognised for his roles in popular television shows like Jhalak Dikhhla Jaa, Dance India Dance Li’l Masters, and Indian Idol. With his broad audience appeal and credibility, Paul effectively and effortlessly connects with audiences, making his advocacy even more impactful, the platform stated in a press note.

Similarly, by teaming up with Ronit Roy, Adda52 aims to leverage his popular persona, depicted in his roles in Udaan, 2 States, Kasauti Zindagi Ki, etc., to strike a chord with the audience. With his signature style and gravitas, Roy establishes poker as his go-to game and Adda52 as his chosen platform, the platform added.

Likewise, the association with Anupriya Goenka brings a fresh perspective to poker and the thrill it promises. Her involvement will resonate with younger audiences and spotlight the thrilling aspects of poker and its myriad offerings, it stated.

Commenting on the partnerships, Joydeep Mukherjee, chief marketing officer of Deltatech Gaming, said, “At Adda52.com, we are committed to promoting poker as a lifestyle game in India. Our collaborations with distinguished celebrities like Maniesh, Anupriya, and Ronit are pivotal for our mission. These partnerships help us leverage their broad appeal and credibility to connect with our existing and potential players and grow poker’s footprint in the country.”

WhatsApp permits businesses in regulated sectors like real-money gaming and over-the-counter drugs to send promotional messages to Indian users. The updated policy requires compliance with local laws and prohibits messaging to minors. Alcohol promotion remains banned. Companies must request permission and provide evidence of lawful operations to send such messages.

• Published On Aug 29, 2024 at 04:40 PM IST

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