September 2024 – Apparel Resources

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AOI September’s Cover Story is on Sneakers market which is soaring at an all-time high and is forecasted to generate per capita revenue of US $ 1.95 per person in 2024. Millennials and Gen Z are further fuelling the sneaker craze in the country with brands like Asics planning to double their store presence by 2026. In fact leading homegrown brands like Doc Sneakers, Saree Sneakers, Paaduks and Thaely are making significant strides in the sustainable sneakers’ segment, keeping pace with the global demand for sustainable footwear.

Gain valuable insights into the rapidly evolving ‘Influencer Marketing’ from Anand Aiyer, CEO of Arrow under our Thought Leadership section, wherein he throws light upon the relevance of choosing the right influencers to promote products, costs associated in opting for influencer collaboration, micro influencers vs. macro influencers and so on. Don’t miss our exclusive interview with Rakesh Vaid, Senior Vice Chairman of ATDC and former Chairman of AEPC on ATDC’s growing initiatives to promote careers in textiles and clothing while keeping pace with the latest technological developments and innovations, with further exploration into technical and specialty textiles.

Our Sustainability column throws light on the topic of green financing which apparel and textile manufacturers, brands and retailers are increasingly exploring to redefine their environmental commitments and upgrade the production processes. It also includes an in-depth interview with Jayanth Kashyap B, Investment Lead at GFF who throws light on GFF’s funding process, evaluation criteria and their recent funding support to Sri Kannapiran Mills and Pratibha Syntex.

Take note of the latest silhouettes, details and prints that are set to rule menswear in Spring/Summer 2025 under our ‘Trends in Focus’ section. Our ‘Designers & Labels’ segment takes you through a rundown on the standout collections presented by leading Indian couturiers to help navigate the complex Indian couture and high fashion market at the recently held 17th edition of the prestigious India Couture Week 2024 at Taj Palace in New Delhi.

Stay tuned for much more under ‘AO Color Report’, ‘AO Trend Watch’, ‘Fashion Business’ and our ‘Start-up’ section in which Yogesh Kabra, Founder and CEO of XYXX, discusses about the rising popularity of quick commerce platforms.



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